Building community across the country, one parcel at a time

When we first sat down with Grace Brennan and the Buy From The Bush team, we quickly realised how much our worlds overlapped. Their mission is to help regional businesses thrive by connecting them with customers who believe in what they do. We support retailers by giving them confidence that every order they send will arrive the way it was intended.

With that shared belief in small business, it just felt natural to join forces. The initial idea for the campaign was simple; tell the stories of regional retailers who put extraordinary care, pride and heart into their work. That idea became Building Community Across the Country, a campaign celebrating the people behind the parcels and the communities they call home.

Buy From The Bush: A movement built on heart

Buy From The Bush began in 2019 when Grace started sharing about rural businesses on social media during the drought. What started simply took a somewhat meteoric rise to become a nationwide movement, drawing attention to small businesses doing big things in the bush.

Today, Grace continues to champion rural enterprise, especially female-led businesses that keep money circulating locally and creativity alive in remote areas. She often says that every product sold is a sign that what these business owners are doing genuinely matters. After spending time with them, we understand exactly what she means.

Featherdale Earrings: Feathers, family and a farm full of stories

Our first visit was to Laura and her mum, Sue, on their farm near Maitland. Their business, Featherdale Earrings, is a true family effort. Together, they collect naturally molted feathers from their beloved birds, clean and sort them, and turn them into earrings, hat pins, wreaths and other handcrafted pieces.

Every part of their process happens on the property, often with Laura’s kids helping collect feathers or sitting alongside her while she works. She told us that Featherdale grew out of “sharing little snippets of our life, and making people feel like they’re a part of it”.

Each piece from Featherdale is one of a kind, which makes the delivery process especially important. If something goes missing or arrives damaged, Laura can’t simply replace it with another one off the shelf – often items simply need to be re-made, which takes significant time and care.

Sue [left] and Laura [right] from Featherdale Earrings

Harry and Kit: Style, soul and a destination worth the detour

Next, we travelled to Toowoomba to visit Harry and Kit, founded by Lil Holcombe. What began as an idea in a tin shed has grown into two beautifully considered stores (one in Toowoomba, one in Goondoowindi) and a strong online presence. Lil sources handcrafted furniture, homewares and fashion from around the world, choosing pieces that feel warm and full of character.

Lil spoke openly about the reality of running a regional retail business: the joy of local community support, the challenge of reaching new customers online and the importance of building trust with people who may never have seen one of her stores in person.

As we got to speaking about her online orders, Lil told us that “When I see an online sale come through, the love doesn’t stop there. We want these products to reach their final destination safely and soundly.”

Lil from Harry & Kit

Kennedy The Label: Nostalgia stitched with resilience

Our final visit was to Nyngan, where Annabelle Kennedy runs Kennedy The Label from her family’s farm. Her children often appear in her campaigns, and each collection grows alongside their milestones, reflecting her love of classic design, nostalgia and practical beauty.

Annabelle spoke honestly about the highs and lows of running a business from such a remote area. During one major flood, she relocated her operations into town so she could keep fulfilling orders and stay connected with customers. Moments like this showed her commitment not only to her craft but to her customers.

For Annabelle, those customers are part of her story. She still remembers receiving heirloom garments and handwritten letters from strangers who connected deeply with her work. “Whenever you buy something from a bush business,” she told us, “you’re buying from the family and, in turn, the whole community.”

Annabelle from Kennedy The Label

Why it all matters

Being part of this campaign reminded us why our product exists. When you see how much time, love and personal investment goes into each parcel these women send, you understand how important it is that their orders arrive safely.

For businesses like theirs, a delivery isn’t just an exercise in logistics. It’s about building connection, it’s about trust. When it goes right, it helps keep customers coming back. Knowing that we can help protect that connection is something we’re incredibly proud of.

The response

Across social media, email and press, the campaign reached hundreds of thousands of Australians. The campaign’s stunning hero video shared by Buy From The Bush drew an outpouring of emotion and support. Followers described it as “beautiful,” “joyful, and “90 seconds of pure hope.” Others even said it made them want to move to the country!

For us, the campaign was a chance to step into the worlds of these remarkable women, listen to their stories, and help amplify the spirit of regional Australian businesses.

Because when you get to know the people behind it all, you understand why protecting their journey really matters.